They’re basically slim versions of native phone applications that exist entirely within WeChat. Now, mini-programs are also a key feature to WeChat that allow businesses to connect with customers. If you are looking to enter the world of Chinese e-commerce or services, we recommend getting a WeChat Official account. There are other benefits and drawbacks to each type of account. Subscription accounts can send messages/posts every day, but they appear in a subscription folder within WeChat and so not directly in the user’s chat list. We’ve covered the ins and outs of Service versus Subscription accounts elsewhere, but in a nutshell: service accounts allow you to send direct messages to subscribers 4 times a month. Official accounts are must-haves for businesses in China. How Do People Use WeChat Official Accounts? Everything here is a cozy tap inside the WeChat ecosystem. No copy and pasting between e-mail, WhatsApp and Facebook. This is magic for sales and marketing in China as it means that referrals to your content and offers get much more easily passed in a natural way – this can be great for sales. WeChat allows you to share links, accounts, mini-programs, products and more. It’s a group chat and looks like a WhatsApp group, except the Chinese WeChat users have more options on what they can share. These replace Facebook groups (Facebook is completely blocked in China) or WhatsApp groups. WeChat groups are huge part of the engagement on this app. This is becoming more like an Instagram feed as the platform wants you to engage more and share your day. Here, you can write updates on your life, share links, or post quick videos or photos. You can also post on WeChat Moments – much like any other social media news feed. The receiver has the money in their WeChat balance the moment they tap to receive. You can also send money to friends with two taps inside the app. In this way, it is exactly like WhatsApp. Once you’ve connected or added your friends, work colleagues or anyone else, you can chat and call, send voice messages or stickers, links and photos. They can connect bank accounts and other services used by the government or official businesses. Users have a unique WeChat ID and QR code that is linked to your government ID. Tencent created WeChat to allow people to connect with friends, family, and colleagues through a chat-based application. So how do they use it? What are the specific ways people interact on Tencent’s monster app? How do we get customers from a friendly chat to your buy now button? WeChat As A Chat App People in the West people use multiple apps and platforms to do daily activities. If you know how users interact with WeChat then you can integrate into your marketing and business strategy. In WeChat you purchase online and offline goods, send and transfer money, join a chat group of like-minded individuals, video call, play games, read the news, and much much more. How exactly do people arrive at the WeChat store? Of course, it is a bit confusing if you’re closest comparison is WhatsApp – So how does marketing work for my WeChat store? How Does WeChat Work?Īs we often emphasise – In China, WeChat is like Facebook, Twitter, Amazon, WhatsApp, Skype, and more all rolled into one. ![]() We get a lot of enquiries from confused readers that ask how the customer completes a purchase from a store that is inside a chat app. WeChat marketing and WeChat stores can be a bit confusing if they aren’t something you’ve experienced.
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